This is Erianthe Beauty’s Personal Data Protection Policy (“Personal Data Protection Policy”) and the purpose of this document is to inform you of how Erianthe Beauty manages, collects, uses, and discloses your Personal Data, which is subject to the Malaysia Personal Data Protection Act (No 26 of 2012) (“the Act”).

When you submit information to us, or sign up as a customer on our website to purchase, view or otherwise utilize any of the products or Services offered by us (the “Products and Services”), you agree and consent to Erianthe Beauty (including its related corporations and business units) (collectively, the “Companies”), as well as their respective representatives and/or agents collecting, using, disclosing and sharing amongst themselves your Personal Data, and disclosing such Personal Data to the Companies’ authorized service providers and relevant third parties in the manner set forth in this Personal Data Protection Policy.

This Personal Data Protection Policy supplements but does not supersede nor replace any other consents you may have previously provided to Erianthe Beauty in respect of your Personal Data.

Erianthe Beauty may update this Personal Data Protection Policy to ensure that it is consistent with industry trends and/or any changes in legal or regulatory requirements. Subject to your rights at law, you agree to be bound by the prevailing terms of the Personal Data Protection Policy as updated from time to time on our website



Personal Data

In this Personal Data Protection Policy, “Personal Data” refers to any data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.
Examples of such Personal Data you may provide to us include your name, NRIC, passport or other identification number, telephone numbers, mailing address, email address, network data, and any other information relating to any individuals which you have provided us in any forms you may have submitted to us, or via other forms of interaction with you.


Collection of Personal Data

Generally, Erianthe Beauty collects Personal Data, either directly from you or from your authorized representatives (i.e. persons whom you have authorized, persons who have been validly identified as being you or your authorized representative pursuant to our then-current security procedures), from third parties, or from publicly available sources or through our website in the following ways:

    1. when you submit a form for registering as a customer on our website or any other forms relating to any of our Products and Services
    2. when you interact with our customer service team, for example, via telephone calls, letters, face-to-face meetings, and emails
    3. when you use some of our services, for example, websites and apps including establishing any online accounts with us
    4. when you request that we contact you, be included in an email or other mailing list
    5. when you respond to our promotions, initiatives, or to any request for additional
    6. when you are contacted by, and respond to, our marketing representatives and customer service team
    7. when we receive references from business partners and third parties, for example, where you have been referred by them
    8. When you submit your Personal Data to us for any other reasons.
    9. When you browse our website, you generally do so anonymously.


If you provide us with any Personal Data relating to a third party (e.g. information of your spouse, children, parents, and/or employees), by submitting such information to us, you represent to us that you have obtained the consent of the third party to provide us with their Personal Data for the respective purposes.

You should ensure that all Personal Data submitted to us is complete, accurate, true, and correct. Failure on your part to do so may result in our inability to provide you with the Products and Services you have requested.


Purposes for the Collection, Use, and Disclosure of Personal Data
Erianthe Beauty collects, may use, and disclose your Personal Data for the following purposes:

    1. responding to your queries and requests;
    2. managing the administrative and business operations of Erianthe Beauty and complying with internal policies and procedures;
    3. facilitating business asset transactions (which may extend to any mergers, acquisitions, or asset sales) involving any of the Companies;
    4. matching any Personal Data held which relates to you for any of the purposes listed herein;
    5. resolving complaints and handling requests and inquiries;
    6. preventing, detecting, and investigating crime and analyzing and managing commercial risks;
    7. Provide media announcements and responses;
    8. monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation, and identity verification purposes;
    9. organizing promotional events;
    10. legal purposes (including but not limited to obtaining legal advice and dispute resolution);
    11. conducting investigations relating to disputes, billing, or fraud;
    12. meeting or complying with any applicable rules, laws, regulations, codes of practice, or guidelines issued by any legal or regulatory bodies which are binding on Erianthe Beauty (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
    13. Purposes which are reasonably related to the aforesaid.


Where permitted under the Act:

    1. Erianthe Beauty may also collect, use and disclose your Personal Data for the following “Additional Purposes”:
    2. analytics and tracking,
    3. conducting market research and surveys to enable us to understand and determine customer location, preferences, and demographics to develop special offers and marketing campaigns in relation to Erianthe Beauty’s Products and Services, and to improve our service delivery and your customer experience at our touchpoints;
    4. providing additional Products and Services and benefits to you, including promotions, loyalty, and reward programs from Erianthe Beauty;
    5. matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of Products and Services by Erianthe Beauty;
    6. leads generation and management for marketing Erianthe Beauty’s Products and Services;
    7. administering contests, competitions, and marketing campaigns, and personalizing your experience at Erianthe Beauty touchpoints;
    8. communicating to you advertisements involving details of our Products and Services, special offers, and rewards, either to our customers generally, or which we have identified may be of interest to you (including but not limited to upselling, cross-selling and online marketing);
    9. Organizing promotional events and corporate social responsibility projects; and
    10. Purposes that are reasonably related to the aforesaid.

In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for Preferred Partners’ Additional Purposes, to the vendors or other third-party service providers in connection with promotions and services offered by Erianthe Beauty preferred partners.

If you have provided your Malaysia telephone numbers Erianthe Beauty may contact you using such Malaysia telephone numbers (including via voice calls, SMS, fax or other means) with information about our Products and Services or those products and services offered by our preferred partners (including discounts, flash sales, and special offers).

In relation to particular Products and Services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use, or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.

When you shop on Erianthe Beauty’s website, we may send you promotional/marketing material via mail along with your order package.

Should you wish to withdraw your consent for us to send you sales, marketing or promotional information via a specific mode, please inform us as follows:

    1. to withdraw consent from receiving SMS promotions: please unsubscribe by following the steps provided in the promotional SMS;
    2. to withdraw consent from promotional emails: please click on the Unsubscribe link in the promotional emails;
    3. to withdraw consent from receiving promotional material with your order package: please email customer service, with the words “PERSONAL DATA” in the subject line, at the address provided below.

Please be aware that once we receive confirmation that you wish to withdraw your consent for marketing or promotional materials/communication, it may take up to thirty (30) days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials/communication during this period of time. Please note that even if you withdraw your consent for the receipt of marketing or promotional materials through a specific mode, we may still contact you for other purposes in relation to the Products and Services that you hold or have subscribed to with Erianthe Beauty.

Disclosure of Personal Data

Erianthe Beauty will take reasonable steps to protect your Personal Data against unauthorized disclosure. Subject to the provisions of any applicable law, your Personal Data may be disclosed, for the purposes listed above (where applicable), to the following:

    1. Erianthe Beauty related corporations and employees to provide content, Products, and Services to you, address your questions and requests in relation to your customer accounts, subscription, and billing or order arrangements with us as well as our Products and Services, to activate, deactivate, install, maintain and operate our systems and/or services;
    2. companies providing services relating to insurance and consultancy to Erianthe Beauty;
    3. agents, contractors, or third-party service providers who provide operational services to Erianthe Beauty, such as courier services, telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call center, security or other services to Erianthe Beauty;
    4. vendors or third-party service providers in connection with marketing promotions and services offered by Erianthe Beauty or its preferred partners;
    5. commercial shops and retailers in relation to providing rewards and benefits;
    6. any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the Companies;
    7. our professional advisers such as auditors and lawyers;
    8. relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority; and
    9. Any other party to whom you authorize us to disclose your Personal Data to:-

Contacting Us
For any questions relating to your Personal Data or about our Privacy Policy, you may email us at:

Governing Law
This Personal Data Protection Policy and your use of this website shall be governed in all respects by the laws of Malaysia.


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